Kent Joshi has helped others understand the ever-changing digital world as an author, consultant, and university lecturer for more than two decades. Recently, he developed and released several social media and Web 2.0 projects, which successfully included Facebook as part of a larger, online presence. He enjoys writing, public speaking, and volunteering. He holds a Bachelor of Science degree from the University of Utah and is pursuing his master's degree at Harvard. You can connect with him at www.facebook.com/AuthorKentJoshi. Patrice-Anne Rutledge is the author of more than 30 books on business and technology, including Using Facebook, Using LinkedIn, and The Truth About Profiting from Social Networking, all from Pearson. As a social media expert, she is frequently quoted in major media outlets around the world, including CNN, Inc., Fox News, ABC News, MSN, and AOL. Patrice is also the founder and principal of Pacific Ridge Media, a consulting and training firm that specializes in small business marketing, branding, and social media. You can learn more about Patrice's books and other projects on her author website (www.patricerutledge.com), her business website (www.pacificridgemedia.com), and her Facebook page (www.facebook.com/PacificRidgeMedia).