AI is bringing about the biggest shake-up in the creative industry since digital - and the agencies who step up now will lead the next era. Margins are tighter, deadlines are shorter and clients are asking why they should pay premium fees when AI can do it faster. Most agencies are tinkering; only the best are transforming. Shift - AI For Agencies is your field guide for turning AI from a tactical tool into a strategic edge, helping you rewire how your agency thinks, works and wins. Read this book to: ¿ Reframe AI as a strategic lever that empowers you to lead change rather than react to it ¿ Spot the right opportunities across automation, augmentation and innovation - and then act on them ¿ Embed AI into repeatable workflows, and make it a natural part of how your business delivers ¿ Build an AI-forward team that relishes experimentation, shares learnings and stays ahead - without losing what makes them human ¿ Stand out with a clear, confident approach to AI that clients trust, your team embraces and competitors envy