From the bestselling author of Hooked and Indistractable, the surprising reason for our mental and physical limits and a bold, new framework for how to surpass— and even erase them permanently.

In our quest for improved performance, we don't need more information. We are awash in advice on the "how to." But where many of us fall short is on taking action. We constantly find ourselves caught between the desire to do the things we know are good for us and actually doing them. So, what is stopping us from doing what we decide to do?

In Beyond Belief bestselling author Nir Eyal shows that the key to oustanding mental and physical performance is not habits, grit, or effort, but the degree to which you believe your actions will be effective. What's more, the limiting beliefs you don't know you have can be changed--and the results are unbelievable.

Beyond Belief distills the latest in psychological research into an engaging and accessible guide to reprogramming your mind and body to go beyond what you think  is possible. Through jaw-dropping case studies and simple, practical exercises, you will learn how to: 

• avoid the secret dark side of positive thinking
• to see the opportunities that others miss
• critically and constructively examine your judgments

Beyond Belief gives you the toolkit to fill the gap between your expectations and your actions, because, ultimately, the goal isn't just to "believe in yourself." It's to build beliefs that give you the life you deserve.