When we address questions of semiotics, it is signi¿cance, signi¿cation, signs and codes that are our primary concerns, which may sound highly abstruse. In fact, the signposts that alternative understandings of money generate, point to very different ways of running economies for societal bene¿t. So, in addressing the semiotic economics of money and ¿nance, we are considering what alternative models of money point to. What are they signs of? How do they demonstrate a different form of signi¿cation in society, which may indicate a radical and integral shift in the ways in which we view ¿nancial systems? And so, to help us look in a new direction, we need to ask the basic question: what is the meaning of money? This, together with each of the other questions, is raised in this book.
