This title provides a portrait of the role of campaign web sites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's web sites? Do they learn anything? The authors answer these questions using data and evidence about the 2000 election.
Campaigning Online provides an authoritative new portrait of the role of campaign web sites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's web sites? Do they learn anything? Are their votes influenced? The authors answer these questions using a wealth of new data and evidence about the 2000 election drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves.
... an excellent social science study of who went to campaign Web sites in 2000, and what effects the visits had on voter knowledge and behavior .... this book anchors our knowledge of the political utility of campaign Web sites.
