Bayram O¿uz Ayd¿n holds a PhD in Public Relations and Publicity from Selçuk University. His research interests include online communities, education in public relations, online reputation management and crisis management. Emine ¿ahin is Assistant Professor at Gaziantep University. She holds a PhD in Public Relations and Publicity from Selçuk University. Her research focuses on advertising, interculturality, interpersonal communication and image management.