Think Freakonomics meets The Undercover EconomistThe Inner Lives of Markets is a journey into the mysterious corners of everyday economics. Who buys, who sells, why it matters, when it works, and what to do when it breaks. They start to make the case with a quick, and exceedingly engaging, tour of economic history... the book does a good job of showing the limitations of narrow economic theory, since markets rarely feature rational people with perfect knowledge.