The Entertainment Industries provides readers with a substantive analysis and detailed overview of the diverse entertainment industries in the U.S.; foreign markets and export issues will also be addressed. It explores managerial, financial, and legal issues and emphasizes the current and changing U.S. and global markets for entertainment goods and services.
As Greco (marketing, Fordham Univ.) explains in his account of his book's purpose, this is not a traditional history, economics, or mass communications book... Replete with statistical tables, extensive footnotes, and appendixes, Greco's study makes one think. The book is filled with fascinating information that makes readers aware that the publishing and information industry is exceedingly profitable.
W. Baker, emeritus, Northern Illinois University, USA, in CHOICE
