Control, Conquer, and Prevail!

Everybody’s biased. The truth is, we all harbor unconscious assumptions that can get in the way of our good intentions and keep us from building authentic relationships with people different from ourselves. Tiffany Jana and Matthew Freeman use vivid stories and fun (yes, fun!) exercises and activities to help us reflect on our personal experiences and uncover how our hidden biases are formed. By becoming more self-aware, we can control knee-jerk reactions, conquer fears of the unknown, and prevail over closed-mindedness. In the end, Jana and Freeman’s central message is that you are not the problem—but you can be the solution. “Tiffany Jana and Matthew Freeman take a tough issue that almost immediately raises everyone’s defenses and break it down in simple and practical ways. They explore simple steps to overcoming bias tailored to individuals and small groups. Just as we want to improve our appearance, attitude, or prospects for success, we can improve our ability to engage with others without the blinders of bias blocking our path.”
—Senator Tim Kaine

“This wonderful book encouraged me to look inside and be honest about biases that I didn't even realize I had. Overcoming Bias gives me hope that the biases that separate people can be changed if we're willing to put in the work. With all the discord in the world today, this is the right message at the right time.”
—Helayne Spivak, Director, Virginia Commonwealth University Brandcenter