This book elucidates important advancements and perspectives relating to organic food and agriculture. After nearly three decades of uninterrupted advancement, the global phenomenon of organic food and farming is confronting novel challenges as markets are maturing and the effects of global recession is shaping the expectations of farmers and consumers. This book considers the role of social sciences in comprehending the way shopping choices of consumers, evolution of novel national markets, and information regarding the process of transformation of established organic sectors in Europe and North America in response to the changes organic movement has created. Encompassing a broad spectrum of social science fields, methods and outlooks, the book serves as an outstanding beginner guide for readers and offers new innovations for experts already familiar with the field.