My LinkedIn®
Step-by-step
instructions with callouts to photos that show you exactly what to do
Help
when you run into problems or limitations with LinkedIn
Tips and Notes
to help you take full advantage of LinkedIn
Full-color, step-by-step tasks walk you through making the most of LinkedIn! Learn how to:
• Leverage the vast LinkedIn network, with hundreds of millions of members worldwide
• Create your LinkedIn account, explore the LinkedIn site, and get started fast
• Define your goals and create a profile that helps you achieve them
• Enhance your profile with multimedia content including images, audio, video, and documents
• Connect with people you know—and people you need to know
• Make the most of LinkedIn Messages, InMail™, and Introductions
• Systematically build your professional brand
• Find new jobs, consulting opportunities, and clients
• Optimize and streamline the way you manage contacts
• Request, provide, manage, and revise professional recommendations
• Use endorsements to demonstrate your expertise
• Customize your LinkedIn home page to view the content that’s most relevant to you
• Use LinkedIn Groups for networking, research, and marketing
• Extend the power of LinkedIn with external tools
• Access LinkedIn from mobile devices
• Use LinkedIn to recruit the world’s best talent
• Decide whether to upgrade to a LinkedIn premium account
• Promote your firm with an outstanding LinkedIn Company Page
• Drive maximum value from LinkedIn Ads and Sponsored Updates
LinkedIn isn't just the #1 social network for businesspeople: with 225,000,000 members, it offers networking resources of previously unimaginable scope and value. If you want to leverage those resources to build your own career and business, My LinkedIn is your must-have companion. Friendly, quick, and practical, it walks you through every task you'll want to perform, including:
-
Creating a profile that achieves your targeted goals
-
Finding jobs, consulting opportunities, and clients
-
Developing a more streamlined and efficient approach for managing contacts
-
Customizing LinkedIn for maximum effectiveness
-
Using LinkedIn Groups for networking, research, and marketing
-
Extending the power of LinkedIn with external tools
-
Accessing LinkedIn from mobile devices
-
Using LinkedIn as a recruitment tool
-
Creating a LinkedIn Company Page
-
Advertising on LinkedIn
-
And much more
Every task is presented step-by-step, using carefully annotated, full-color screenshots, all numbered so there's no chance of getting lost of confused. Everything's clearly organized in modular, self-contained chapters designed to help you get more powerful results from LinkedIn, and get them faster. Throughout, the book is packed with helpful tips and lists - plus quick solutions to the problems you're most likely to encounter.
